LG Smart TV 77 inches 4K OLED B3, model 2023
Excellence on screen
The video opens with a black background, and the LG OLED B3 gradually appears with colorful abstract artwork on the screen. The TV moves into place, and the words LG OLED appear in white.
α7 AI 4K Gen6 processor
Evolution at its core
Enter the world of realism α¹. A gateway to new worlds and the feeling of actually being there. Be the main character surrounded by the exceptional picture and sound enhancements of the α7 AI 4K Gen6 processor.
Video of the α7 AI 4K Gen6 processor in front of a circuit board. The panel lights up, and yellow lights emit from the chip representing its power.
An image of a woman in a city. A square overlay is applied on top of the woman representing AI Super Upscaling, putting her in focus with detail against an artfully blurred backdrop.
A video showing a woman perched on the edge of a mountain. A straight line across the screen transforms into a wave, representing the tone curve that refines the picture.
*Screen images simulated.
AI Audio Pro
Step into the world of cinematic sound
AI Sound Pro actually mixes sound to create the effect of 5.1.2 surround speakers, redesigned for clarity and balance control.
Image of an LG OLED TV in a room showing a concert. Bubbles depicting virtual surround sound fill the space.
*Screen images simulated.
**Speaker can be purchased separately.
Slimline design
Mix in. Standing out.
Inspire your interiors with an ultra-slim OLED display that adds simple charm to your space.
Photo of LG OLED B3 with floor stand in front of a window overlooking the city. LG OLED B3 on the wall of a modern room. Bottom corner of the LG OLED B3 base.
*Supports exhibition stand 65B3 and 55B3.
**Exhibition stand sold separately.
Self-illuminating OLED
No backlight needed
Pixels reach their fullest, brightest potential when they stand alone and shine without the dull glow of backlighting.
Video of a TV overlaying a starry night landscape image on the OLED home screen. The backlight disappears, and the polarizer, color filter, and OLED combine to produce an image so bright that it reflects beneath the TV like water.
A side-by-side view of an LCD and an OLED. The LCD side shows low contrast and grayish dark areas of the rocky landscape. The OLED side shows dark blacks, vivid colors, and high, natural contrast. A comparison between LCD and OLED’s layers of display. LCD’s many layers are shown, featuring a polarizer and glass, color filter, cell, TFT glass, polarizer, combined optical sheet, and backlight/edge-lit LEDs. OLED’s few layers are presented, showing just a polarizer and glass, color refiner, and TFT/OLED.
A video of a man hiking shown through a caved tunnel. A slider moves across the screen, applying Infinite Contrast to the image.
Intertek Color Fidelity certification. Intertek Color Volume certification. An image of a parrot’s tail against a black background is displayed on the top corner of a slim OLED TV against a black background. Each color on the parrot’s feathers is vivid and boldly defined.
*Screen images simulated.
**LG OLED panel is Intertek certified for 100% color accuracy as measured according to CIE DE2000 with 125 color modes.
***The color gamut volume (CGV) of the display is equivalent to or exceeds the CGV of the DCI-P3 color space as independently verified by Intertek.
webOS 23 New Home Page
Designed to your liking
From your favorite content to your favorite way to view, the new webOS 23 Home is your hub.
A clip from a sci-fi movie resizes to become an image on the screen of the new webOS 23 Home UX operating system. After you scroll down, the home screen displays personalized recommendations and trending content.
*Screen images simulated.
Image of an LG OLED TV and remote control. The microphone button on the remote lights up, and voice search keyword recommendations appear on the screen.
Artificial Intelligence Concierge
Get recommendations for new things to watch based on your voice search history.
A video showing the WebOS home screen. The cursor clicks on the first letter in the upper right corner and switches to another profile.
My file
Get personalized movie recommendations, an overview of your team’s upcoming matches, and your own notifications, all from one place dedicated to you.
A video showing the WebOS home screen. The cursor clicks on the Game Quick Card and then the Sports Quick Card, both of which lead to screens with related content.
Fast card
Create custom cards for your favorite apps and services. Arrange them any way you want, swap them around, and then quickly navigate to your content.
A video showing the WebOS home screen. The cursor clicks on the Game Quick Card and then the Sports Quick Card, both of which lead to screens with related content.
AI image processor
Choose your favorite photos, and the AI Picture Wizard will analyze 85 million instances from 27 categories to set the perfect sharpness, contrast, and chroma.
Image of an LG OLED TV and remote control. The microphone button on the remote lights up, and voice search keyword recommendations appear on the screen.
Artificial Intelligence Concierge
Get recommendations for new things to watch based on your voice search history.
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